WHAT HAVE I BEEN DOING WITH MY LIFE?
I studied graphic design but then decided writing was more my forte. I started out as an advertising copywriter in 1997, but over the years I have written for a diverse range of industries.
The key insight that I have gained in all that time is that good, relevant content is crucial to engaging any audience - whatever the channel may be. As such, I always make it a point to identify a unique angle for you that would capture your audience, while keeping a firm eye on your communication goals.
I also have a knack for creative ideas that make your messages clear to your audiences. And because of my experience in design, advertising, marketing, publications, digital and PR, I can draw on these multiple disciplines to create a truly holistic solution for your project.
Click the button to find out more about the kind of work I have done before.
“Creativity and innovation are about finding unexpected solutions to obvious problems, or finding obvious solutions to unexpected problems.”
Rei Inamoto, international advertising doyen
SEE WHAT I'VE DONE
I can write for a wide range of genres, such as thought leadership, VVIP speeches, digital content, lifestyle, activism, current affairs, and more.
This includes writing for various media such as internal communications, books and publications, websites, marketing collaterals, brand bibles, video scripts and more
WHAT PEOPLE SAY ABOUT ME
Anyone who works with him will find him both invigorating and satisfying as he is full of ideas that work.
Leonard Lee, Brand Strategist/Coach at Humanice
Chee Seng is a delight to work with. He writes well and has an eye for a good story.
Marc Lourdes, VP Indian Content, Business at Astro
All you need to do is drop an idea or thought in his mind for an advertising or awareness campaign and he will take it and come up with all sorts of ways to put the message out. And in a highly engaging way.