His lateral thinking has enabled him to pivot his creative skills to related aspects of advertising, including journalism and cause marketing. Anyone who works with him will find him both invigorating and satisfying as he is full of ideas that work.

Leonard Lee, Brand Strategist/Coach at Humanice

Chee Seng wrote a number of articles for Cilisos and they were consistently part of our best-performing articles, regardless of which year we redistributed them on our channels. He greatly helped our site grow while opening up important conversations among our readers.

Lydia Kwan, Content Strategist, iMedia Asia

Writers are aplenty, but thinkers are few and far between. I worked with Chee Seng in Yahoo Malaysia and he was already a splendid writer back then. I highly recommend Chee Seng in any capacity.

Michael Kwan, Head of Tech, Traworld



Which do you prefer?

  1. Chasing your market to try and sell to them your product or service, or

  2. Your market coming to you already looking forward to buy from you?

Almost everyone is spending precious money doing the first but most people don't even realise it's not impactful. This strategy is often a waste of time in today's hyper-messaged world.

I can help you achieve the second with high-impact content that has been strategically written to engage your audiences.

The one truth that I've learned in my long experience is that you need to first build connections with audiences before getting engagement and buy-in - whatever the channel may be.

This truth cuts across all the experience I have gained - Advertising and Marketing, digital marketing, digital and social media, PR, publishing and thought leadership content, as well as being a certified NLP Practitioner, Trainer and Coach, Teacher, and Community Leader.

That's why I always take a 360-degree strategic view of writing. I help you identify the powerful narrative that captures your audience's attention and gets their buy-in. 

Scroll down and browse some samples of my work to get an idea of what I bring to the table when you bring me on board your project.



Whether you are a business owner, consultant, solopreneur, or C-suite, thought leadership is a powerful way to build your reputation and influence.

( Unfortunately, thought leadership writing is considered ghostwriting and confidential work, so I can't publicly publish what I've written before. But you can ask me privately. )

My own thought leadership on writing, communications strategy, leadership and branding has received wide praise from audiences around Asia and the rest of the world.



This is a quite challenging genre to write for. The content has to be well-researched to be credible, and well-written to keep readers engaged and turning the pages.

I enjoy the challenge because the experience and knowledge I gain help me grow as a person as well. I especially enjoy the challenge of developing a communication strategy that would best influence audiences.



I like digital content because feedback from audiences is immediate, so you can see if the content works. This reaction data is very valuable for analysing or validating your digital strategy.

I've had consistent success in digital, and in the process, I have gained some surprising insights into what works. Scroll to the left or right, then click on the pictures to read the full stories online. 



My experience in social media includes developing high impact marketing campaigns, digital PR, and content strategy.



I add extra value to clients because as a trained designer and having experience in other comms disciplines, I can give clients a 360-degree view of how their message can be better communicated.



My experience includes writing thought leadership speeches, articles, and books, including material for leading figures in government and business. However, being a ghostwriter means I can't put my name on what I write, so this list is necessarily shorter than what I've actually done.

Some clients have generously allowed me to be credited in the published work, so here they are.