What really decides consumers to buy or not to buy is the content of your advertising, not its form.
David Ogilvy, the "Father of Advertising"
WELCOME TO MY PORTFOLIO
In all my work, the guiding principle is always, "why would the audience want to consume this content and buy into the message?"
As a communications professional, I wouldn't consider any job well done until I'm satisfied I had answered that question for the project I am working on.
Take your time to browse my work to get an idea of what I bring to the table when you bring me on board.
I appreciate these publications for the opportunity to share my thoughts about writing, branding, and communications strategy to audiences around Asia and the rest of the world.
PUBLICATIONS & PRINT MEDIA
This is a quite challenging genre to write for. The content has to be well-researched to be credible, and well-written to keep readers engaged and turning the pages.
I enjoy the challenge because the experience and knowledge I gain help me grow as a person as well. I especially enjoy the challenge of developing a communication strategy that would best influence audiences.
I like digital content because feedback from audiences is immediate, so you can see if the content works. This reaction data is very valuable for analysing or validating your digital strategy.
I've had consistent success in digital, and in the process, I have gained some surprising insights into what works. Scroll to the left or right, then click on the pictures to read the full stories online.
My experience in social media includes developing marketing campaigns, digital PR, and content strategy.
“Building a profitable personal brand online is not a sprint, and something that happens over night. Don’t aim for perfection early on. Instead allow your brand to evolve naturally over time and focus on providing massive value, and over-deliver to your target audience.”
Navid Moazzez, online marketing expert
MARKETING & CORPORATE COMMUNICATIONS
I add extra value to clients because as a trained designer and having experience in other comms disciplines, I can give clients a 360-degree view of how their message can be better communicated.
GHOSTWRITING & EDITING
My experience includes writing thought leadership speeches, articles, and books, including material for leading figures in government and business. However, being a ghostwriter means I can't put my name on what I write, so this list is necessarily shorter than what I've actually done.
Some clients have generously allowed me to be credited in the published work, so here they are.
SPEAKER, TRAINER, COACH
The COVID-19 pandemic has forced a lot of changes upon all of us. For me, one of the positives that came out of all the uncertainty and anxiety is a new venture into speaking and training.
In 6 months, between April and October, I had created 6 webinars and delivered over 20 sessions. My audiences have come from Canada, USA, Brazil, India, Japan, Korea, Singapore and other places.
I am available for speaking and coaching engagements in the areas of copywriting, content strategy, personal branding as well as SME branding. I'm especially passionate about SME branding because I think Malaysian SMEs have a lot of potential for growth, which branding could help unlock.
- Yetti Barrios, Language Professional / Entrepreneur, Canada
"VERY WELL DONE ON YESTERDAY'S BRAND TRAINING!"
- Mark Reynolds, International Business Strategist, USA
"AS A JOURNALIST WITH 15 YEARS OF EXPERIENCE, I THOUGHT I KNEW ALL THE TRICKS OF THE TRADE, BUT CHEE-SENG'S CONTAGIOUS CONTENT WEBINAR SHOOK ME TO THE CORE."
- Alexandra Wong, Content Creator, Malaysia