Over the years, I've had the privilege to work with some great clients. Here are some of the companies, organisations and brands that I have served.
I work with clients in various capacities, from developing comms strategies, to writing the material, to training people in content writing skills, to coaching thought leaders on how to create their compelling narrative and content.
My three top performing stories have achieving 5 figure shares across social media platforms while over 10 others have received 4-figure shares.
Some sites I have written for include:
Marketing In Asia
GOVERNMENT, GLCS, AND NGOS
My experience in this space includes creating strategies and content to engage stakeholders of all levels, including ministers, senior government personnel, corporate leaders, and the general public.
Organisations I have worked with include:
East Coast Economic Region Development Council (ECERDC)
- Construction Industry Development Board, Malaysia (CIDB)
30% Club Malaysia (pro bono)
Iskandar Region Development Authority (IRDA)
Malaysian Global Innovation & Creativity Centre (MaGIC)
Non-Aligned Movement institute for the Empowerment of Women (NIEW)
The breadth of work that I have done includes marketing communications, internal and external corporate communications, digital content and campaigns, PR materials, thought leadership, academic materials, and more.
Some of the brands I have done work for include:
Kuwait Finance House
SP Setia Berhad
Nessa Hearing Aids
CONSULTANTS AND AGENCIES
My work with agencies includes strategic communications, digital campaigns, brand building, and thought leadership content and strategies.
I am equally comfortable in writing content for international agencies and smaller boutique agencies as what is important to me is the quality of work.
Some of the agencies I have worked with include:
- On Target Marketing
MY WRITING PHILOSOPHY
Getting your audiences on your side is key to achieving your objectives.
Because "good enough" communication is when you managed to get your message across. But great communication is when your audience looks forward to hearing from you.
THIS IS MY PRIMARY FOCUS FOR YOU: My goal is to help you raise your influence and impact on your target audiences by building up your market authority and thought leadership.
In the course of my career, I've had the opportunity to work with some great people and companies who share my vision and values.
CONSULTANCY: PERSPECTIVE STRATEGIES
April 2018 - Present
Perspective Strategies is an award-winning Malaysian PR and strategic communications agency with global reach via the Public Relations Global Network (PRGN).
I work with several teams, drawing on my diverse background and years of experience to develop idea-driven, integrated comms strategies for a diverse range of clients.
DIGITAL AGENCY: ON TARGET MARKETING
DIGITAL COMMS STRATEGIST
March 2017 - June 2018
On-Target is a CRM-led. award-winning, boutique Malaysian digital marketing and communications agency.
I worked closely with an agile team to develop digital strategies to engage audiences on social media and other digital platforms for a diverse range of multinational and local brands.
NGO: UNICEF MALAYSIA
September 2015 - February 2016
The United Nations Children's Emergency Fund works closely with Malaysian stakeholders in government, business and civil society to improve the lives of children while developing the nation.
UNICEF's extensive work requires a strong ability to take complex information from multiple sources and craft it into compelling messages using clear, simple language. During my six month contract period, I wrote for multiple platforms including digital and direct mail.
DIGITAL MEDIA: YAHOO MALAYSIA
November 2012 - September 2014
Yahoo! had a small but dedicated editorial team in Malaysia up until 2015.
I started as a freelancer producing content during weekends and public holidays. I developed the content strategy to engage audiences on Yahoo Malaysia's front page and social media. I led the editorial team from May to September 2014, before Yahoo downsized their Malaysian office.
Key achievements include:
1. Increasing weekend traffic to Yahoo Malaysia's front page by over 50%,
2. Increasing Click Through Rate (CTR) by 100%,
3. Achieving 107% of Yahoo Malaysia’s traffic targets during my short tenure as the lead
MY TRAINING & COACHING APPROACH
My programmes are designed to empower and inspire you, and not just to teach you a list of skills.
I have 2 goals in training and coaching:
1. To help you discover insights that will help you (or your people) level up your ability to create high-impact content, and
2. To enable you to rise as an influential thought leader who is widely respected for your expertise and wisdom so that you can create a positive impact in the world.
The key is to be Liked, Trusted and Respected by your audiences so that they look forward to hearing from you. Think of Tony Robbins, Oprah Winfrey or Simon Sinek - but it's you in the mirror.
WORKSHOPS AND WEBINARS
I've been invited to conduct workshops, webinars and expert interviews by several organisations.
A business leaders' networking group
Asia's first school for business influencers
MONASH UNIVERSITY MALAYSIA
One of the top universities in the country
A boutique e-solutions provider