QUICK INTRODUCTION TO MY WORK
I offer two service categories
1. Content writing
2. Training and coaching
Scroll down to have a quick overview of my work before diving deeper.
Or jump straight to see how I approach my work either as a content writer, or as a trainer and coach
Over the years, I've had the privilege to work with some great clients. Here are some of the companies, organisations and brands that I have served.
I work with clients in various capacities, from developing comms strategies, to writing the material, to training people in content writing skills, to coaching thought leaders on how to create their compelling narrative and content.
My three top performing stories have achieving 5 figure shares across social media platforms while over 10 others have received 4-figure shares.
Some sites I have written for include:
Marketing In Asia
GOVERNMENT, GLCS, AND NGOS
My experience in this space includes creating strategies and content to engage stakeholders of all levels, including ministers, senior government personnel, corporate leaders, and the general public.
Organisations I have worked with include:
East Coast Economic Region Development Council (ECERDC)
- Construction Industry Development Board, Malaysia (CIDB)
30% Club Malaysia (pro bono)
Iskandar Region Development Authority (IRDA)
Malaysian Global Innovation & Creativity Centre (MaGIC)
Non-Aligned Movement institute for the Empowerment of Women (NIEW)
The breadth of work that I have done includes marketing communications, internal and external corporate communications, digital content and campaigns, PR materials, thought leadership, academic materials, and more.
Some of the brands I have done work for include:
Kuwait Finance House
SP Setia Berhad
Nessa Hearing Aids
CONSULTANTS AND AGENCIES
My work with agencies includes strategic communications, digital campaigns, brand building, and thought leadership content and strategies.
I am equally comfortable in writing content for international agencies and smaller boutique agencies as what is important to me is the quality of work.
Some of the agencies I have worked with include:
- On Target Marketing
THE LEXUS OF CONTENT WRITING
NOT AS PREMIUM AS OTHERS BUT DEFINITELY OUTSTANDING VALUE AND PERFORMANCE
Good communication is when you managed to get your message across.
Great communication is when your audience looks forward to hearing from you.
Whether I'm working for you in content writing. ghostwriting, or thought leadership content writing I want to help you achieve great communication. My primary focus is to help you raise your influence and impact to achieve your goals among your target audiences. And great content writing is key to getting your audiences on your side.
In the course of my career, I've had the opportunity to work with some great people and companies who share my vision and values. Below are some of them.
CONSULTANCY: PERSPECTIVE STRATEGIES
April 2018 - Present
Perspective Strategies is an award-winning Malaysian PR and strategic communications agency with global reach via the Public Relations Global Network (PRGN).
I work with several teams, drawing on my diverse background and years of experience to develop idea-driven, integrated comms strategies for a diverse range of clients.
DIGITAL AGENCY: ON TARGET MARKETING
DIGITAL COMMS STRATEGIST
March 2017 - June 2018
On-Target is a CRM-led. award-winning, boutique Malaysian digital marketing and communications agency.
I worked closely with an agile team to develop digital strategies to engage audiences on social media and other digital platforms for a diverse range of multinational and local brands.
NGO: UNICEF MALAYSIA
September 2015 - February 2016
The United Nations Children's Emergency Fund works closely with Malaysian stakeholders in government, business and civil society to improve the lives of children while developing the nation.
UNICEF's extensive work requires a strong ability to take complex information from multiple sources and craft it into compelling messages using clear, simple language. During my six month contract period, I wrote for multiple platforms including digital and direct mail.
DIGITAL MEDIA: YAHOO MALAYSIA
November 2012 - September 2014
Yahoo! had a small but dedicated editorial team in Malaysia up until 2015.
I started as a freelancer producing content during weekends and public holidays. I developed the content strategy to engage audiences on Yahoo Malaysia's front page and social media. I led the editorial team from May to September 2014, before Yahoo downsized their Malaysian office.
Key achievements include:
1. Increasing weekend traffic to Yahoo Malaysia's front page by over 50%,
2. Increasing Click Through Rate (CTR) by 100%,
3. Achieving 107% of Yahoo Malaysia’s traffic targets during my short tenure as the lead
ANYONE CAN TEACH YOU THE "WHAT" AND "HOW"
VERY FEW PEOPLE CAN TEACH YOU THE "WHY".
I'M ONE OF THEM
"What" and "how" are important. But more important is to start with the "WHY". That's what will set you apart from the rest as a content writer or thought leader
That's why my programmes are designed to empower and inspire you, and not just to teach you a list of skills.
I have 2 goals in training and coaching:
1. To help you discover deep insights so that you (or your people) will rocket up your content writing impact, and
2. To enable you to rise as a thought leader who is widely known and respected
I don't teach you tips or theories, because I don't want to waste your time talking about things you can Google.
What I do is help you gain the Mastery Mindset. I guide you through the principles that really work - based on my own experience, the insights of industry experts, research and science.
Then you will be able to adapt to any situation and grasp every opportunity to achieve success.
WORKSHOPS AND WEBINARS
I've been invited to conduct workshops, webinars and expert interviews by several organisations.
A business leaders' networking group
Asia's first school for business influencers
MONASH UNIVERSITY MALAYSIA
One of the top universities in the country
Southeast Asia's largest publicly-listed power company